Built as a gamified training place for its workforce, the Coty Campus is a first-of-its-kind experience for a beauty company. Launching in the fall, it’s intended to transform relationship-building and collaboration among Coty’s 11,000 global staff members.
International cosmetics company Coty hasn’t shied away from the metaverse; it’s already focusing on AR, VR and digital spaces, Shanna Weinblatt, senior director of innovation, said on the Innovation Storytellers podcast. Now, its new launch, the Coty Campus, is set to make it easier for its staff to connect globally, receive digital training and upskill, all within the digital environment. Coty produces fashion-linked beauty brands Jil Sander and Gucci Beauty, as well as celebrity lines like Kylie Cosmetics and SKKN By Kim, and mass brands including Cover Girl.
“To create forward-thinking products and experiences with people at the heart, our associates must be equipped with technological knowledge to push the boundaries of innovation,” said Jean-Denis Mariani, Coty’s chief digital officer. “By building Coty Campus, we aim to create an educational opportunity for our global workforce to learn about the transformative technology of 3D spaces.” Coty declined to disclose the investment into the project. Coty is headquartered in Amsterdam, with its two largest hubs located in New York and Paris. Additional Coty locations include London, Shanghai and Monaco.