People are excited for the metaverse, but like any innovation, it’s going to take time and an immense amount of effort to make a fully immersive multi-platform digital world a reality.

Sure, Fortune 500 companies are not regularly conducting meetings in 3D virtual reality environments nor are every Tom, Dick and Harry frequently buying NFTs with cryptocurrency. But this doesn’t mean that companies should take a wait-and-see approach. It’s at this nascent stage when investing responsibly in and planning for the metaverse presents a significant opportunity to benefit today and lay the groundwork for future success.

Consumers, Business Executives are Excited about the Metaverse

According to a recent PwC survey, two-thirds of top executives in the US report that their companies are actively engaged in the metaverse in some way. These businesses are building proofs of concept, testing use cases and even generating revenue from metaverse platforms or (more commonly) the underlying technologies. Eighty-two percent of executives expect metaverse plans to be part of their business activities within a few years.


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