After launching ‘Grand Vitara’ in Metaverse in July, India’s leading carmaker Maruti Suzuki is now set to offer all its car models on a virtual platform by the end of this season, company’s Senior Executive Director, Marketing & Sales, Shashank Srivastava said at the e4m MarTech India Conference 2022 held in Gurugram on Friday.
Delivering a special address, Srivastava said, “People usually don’t book a car without seeing it physically. Considering the technological advancement of Grand Vitara, a fuel-efficient hybrid SUV, we wanted to offer a never before experience to consumers. We decided to launch the car in a standalone NEXAverse in July which marked our entry into the phygital world. Over 55,000 people booked it just on the basis of their immersive experience in NEXAverse even before the car was physically available. Car production started in August.”
Another 10,000 people booked it later even without checking the car physically. E-booking of Vitara has crossed 17 percent of the total bookings, he added.