Flipkart has launched a metaverse offering for consumers to more interactively discover and shop new products, the latest bet from the Indian e-commerce giant as it experiments with web3 offerings to supercharge its customer experience.
The Walmart-backed Bengaluru-headquartered firm has partnered with eDAO, a Polygon-incubated firm, to launch the metaverse offering, which it is calling Flipverse. The offering is in the pilot stage and aimed to garner interest during the festive season this month.
On Flipverse, which goes live on Flipkart’s Android app Monday, the company is offering “gamified, interactive and immersive” experiences for consumers where they will be able to collect the company’s loyalty points — Supercoins — as well as digital collectibles from partner brands as they make purchases. Flipverse also features a number of casual games.https://jac.yahoosandbox.com/1.2.0/safeframe.html
At a briefing Monday, Flipkart said “a wide range of brands” including Puma, Noise, Nivea, Lavie, Tokyo Talkies, Campus, VIP, Ajmal Perfumes and Himalaya are partnering to set up experience theaters on Flipverse.