For many consumers, the metaverse is a vaguely futuristic concept, perhaps just now catching their attention. Retailers, however, can’t afford to be that relaxed about the metaverse. It is speeding our way and by the time the holiday shopping season rolls around, this new world will actually be here. Retailers need to know that laggards may not fare well in 2022 — and realize that the time to prepare for a virtual future is now.
Successful brands have a vibrant presence not only in the physical world, but also online, on mobile devices and on social media. The metaverse is simply the next extension of that presence. By embracing virtual reality, retailers can enable customers to interact with their brand in a unique immersive environment that tells a brand’s story and sets it apart. Richly detailed, interactive 3D spaces encourage shoppers to linger longer than conventional websites or mobile apps ever have.
Imagine the impact that exciting virtual spaces can have on holiday shoppers and it’s easy to see why online sales — along with customer engagement and brand loyalty — are bound to raise the bar during the year’s hottest shopping season.