Unfortunately, Match had challenges in making the strategy work. In the latest shareholder letter, Match CEO Bernard Kim noted: “I’ve instructed the Hyperconnect team to iterate but not invest heavily in metaverse at this time. We’ll continue to evaluate this space carefully, and we will consider moving forward at the appropriate time when we have more clarity on the overall opportunity and feel we have a service that is well-positioned to succeed.”
This is not a one-off. Even the giant Meta has had its own problems. This is despite the company’s enormous resources and global user base. During the past year, the stock price has plunged from $378 to $178.