To offer an immersive experience for its customers and stakeholders, MG Motor has ventured into the metaverse. Going by the brand name ‘MGverse’, it will be the company’s future-ready metaverse platform to build upon virtual customer experience content in order to familiarise the future generation with innovative brand experiences, which will be available in phased manner starting this festive season, the company said in a statement today. With this entry into the metaverse space, MG Motors said it aims to bring fans, customers, partners, and employees together to work, play, engage, collaborate, co-create, socialise and shop.

“Digital technologies have advanced faster than any other innovation in human history. MGverse is a step forward where users can interact with visualised data, just like in the real world. At MG, we strive to provide our customers with immersive experiences at every touchpoint. MGverse is our vision for creating our Metaverse, in which we and our partners will constantly explore, innovate, improvise, and develop new solutions to consistently enhance the customer experience in the future,” said Gaurav Gupta, Chief Commercial Officer, MG Motor India.