Oreo, the famous cookie business, has built its own Metaverse, the OREOverse, an immersive online world where cookie fans may compete and take part in cookie-themed activities.
The brand debuted the OREOverse with the introduction of a new limited-edition cookie, ‘The Most OREO OREO’. According to a press release, the launch’s promotional offer has come up with a variety of prizes, including a $50,000 contest, gaming consoles and virtual reality headsets.
With Meta’s relationship with Oculus virtual reality headsets, Oreo was quick to point out that the experience can also be enjoyed/accessed via smartphones and PCs.
The company has also collaborated with Martha Stewart, who is primarily recognised for her bestselling recipes. Stewart is no stranger to web3, having debuted her own NFT collection “Fresh mint” in 2021.