If you’re a footwear company and you’re not diving into the metaverse then you’re already ten steps behind. Between Nike‘s innovative partnership with RTFKT and adidas‘ rollout with Prada, the space is quickly seeing growth in the space, and now PUMA (XETRA:PUM.DE -2.83%) is up next. The German sportswear brand has just announced Black Station — its first metaverse website experience.

Unveiled during New York Fashion Week, the digital initiative which features exclusive NFTs with limited editionredeemable physical sneakers as part of its ‘FUTROGRADE’ show. The immersive and interactive site allows consumers to dive into PUMA’s future and experience web3 activations over the course of the year and beyond.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration
across fashion, sport performance, our heritage classics, and innovation.”

source: https://hypebeast.com/2022/9/puma-metaverse-experience-exclusive-nfts-nyfw