Even though barely scratching the surface, metaverse in Ecommerce has already revolutionized the industry. Industry giants such as Warby Parker have adopted AR technology in their business (one component of the metaverse), letting their customers try the frame before purchasing, as reported by Forbes.

Innovative eCommerce brands have taken the integration of digital and physical experiences to the next level. They have seamlessly blended the two worlds, allowing users to fully immerse themselves in digital environments. This has been made possible through the use of cutting-edge technologies and a focus on creating a seamless user experience. As a result, users can now interact with digital tools in a physical space, and vice versa, with ease.

Retailers are taking major steps to introduce innovation for their customers, all thanks to the rise of the eCommerce development in metaverse, further capable of redefining eCommerce as we know it. These new strategies to enhance the online shopping experience include personalized recommendations, improved delivery options, and much more.

As mentioned earlier, enterprises are increasingly adopting Augmented Reality and Virtual Reality (AR/VR) to offer immersive buying experiences to their customers. To continue on this trajectory, technological alignment is necessary for a futuristic eCommerce strategy. The next logical step to achieve this is the metaverse. By integrating AR/VR with the metaverse, enterprises can create a seamless online shopping experience that is both immersive and interactive.

The metaverse is where we find the promise of a personalized, immersive online shopping experience that is available 24/7. Research from Gartner indicates that more than 25% of consumers will be spending at least one hour per day in the metaverse for working, shopping, education, social networking, or for entertainment purposes.

source: https://appinventiv.com/blog/metaverse-in-ecommerce-business/

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