ChatGPT, Midjourney, Lensa AI, and deep fakes – Generative AI is transforming our content landscape. It’s prompting questions like what is art? How do AI copyrights work? Is it ethical to use generative AI for my job? Is Generative AI a fad or a useful tool for brands?

I, along with my co-founder Brandon Kaplan, Chief Innovation Officer at Journey, addressed these questions in a recent webinar we hosted about Generative AI and what it means for brands and what AI’s role is in the future of the Metavese.

Like many technologies, Generative AI is years in the making. Like how the iPhone revolutionized the consumer experience in 2006, OpenAI with it is user-friendly interfaces and APIs, will revolutionize consumer behavior in 2023 and beyond.

What is Generative AI?

Artificial intelligence is a technology that can perform tasks that traditionally only humans could perform. “Generative AI refers to artificial intelligence that can generate novel content, rather than simply analyzing or acting on existing data,” said Brandon Kaplan. If you think of artificial intelligence as a pie, generative AI is one of the slices. Robots, deep learning, machine learning, and conversational artificial intelligence are all slices of the AI pie.


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