The metaverse is a shared, immersive, virtual space where we engage with experiences in ways beyond what we can do in the physical world.

The metaverse is the next iteration of the internet and a fundamental shift from our current Web 2, defined mainly by tech and social media that gather consumer data. Web 3 is a new iteration of the internet that prioritizes distributed decentralized architecture associated with blockchain, NFTs and individual ownership and control.

The Power Of Virtual Reality And Experiences

Virtual reality (VR) is a driver of the immersive virtual experience defining the metaverse, though not to be considered interchangeable with the metaverse; it is only a component. VR and the metaverse are burgeoning with market and IP potential; they are the next frontier in defining and identifying realities that may not yet exist in physical form. The metaverse stretches our imagination and creativity. And the consumer appetite for an immersive experience continues to evolve.


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