After acquiring the esports holding company ReKTGlobal in July 2022, technology firm Infinite Reality is using its newfound inventory of gaming and esports properties as a launchpad for its own metaverse platform.
Although Infinite Reality is a self-described metaverse company, the majority of its properties are situated firmly in the gaming and esports space. By developing a bespoke metaverse platform, the company is betting big on the thesis that the metaverse will arise out of the gaming community.
“The early adopters to metaverse experiences are going to come out of the gaming and esports communities first,” said Infinite Reality president Rodric David. “Purchasing esports teams gave us IP to therefore own, produce and manufacture innovative programming using metaverse spaces as distribution platforms.”