Based on the solutions of the web3 ecosystem, blockchain networks and digital technologies, Zetly will transfer a limited number of selected sports clubs to the metaverse, helping them to create a virtual non-fungible token (NFT) fan merchandise and virtual ‘Play2Earn’ (P2E) games.
The pilot will link the club’s 3D and NFT objects to real-world assets and products, enabling creators and brands to monetise the new economy.
Clubs will be able to use the solutions of the sports platform All-in-One Zetly to issue their own club tokens, create their own NFT, organise crowdfunding campaigns and offer sets of digital collections.
The programme includes a 3D digital twin of the football stadium and its surroundings, creating a twin stadium virtually, providing a place where fans can meet from anywhere in the world.
The solution will create new opportunities for clubs to monetise their involvement. Football club sponsors will be able to present their products in a virtual space, while club partners will be able to set up their virtual stores.
“The sport metaverse is an opportunity for development and a tool to engage fans, which is an ideal investment for those who put a close relationship with their fans first,” says Robert Rice, CEO of Transmira, a company that creates solutions on the BSV blockchain, which combines AR augmented reality, VR virtual reality and 3D spaces with the real world.