Mark Zuckerberg believes that Apple and his company are in a “very deep, philosophical competition” to build the metaverse, suggesting the two tech giants are ready to butt heads in selling hardware for augmented and virtual reality.
The Meta CEO told employees earlier this month that they were competing with Apple to determine “what direction the internet should go in,” according to a recording of his comments during an internal all-hands meeting obtained by The Verge. He said that Meta would position itself as the more open, cheaper alternative to Apple, which is expected to announce its first AR headset as soon as later this year.
“This is a competition of philosophies and ideas, where they believe that by doing everything themselves and tightly integrating that they build a better consumer experience,” Zuckerberg said of the brooding rivalry. “And we believe that there is a lot to be done in specialization across different companies, and [that] will allow a much larger ecosystem to exist.”
Since rebranding Facebook’s company name to Meta, Zuckerberg has been pushing for the concept of interoperability for the metaverse, or what he sees as the next major chapter of computing after mobile phones. Meta recently helped stand up the Metaverse Open Standards Group with Microsoft, Epic Games, and others. The idea is to spur the creation of open protocols that will let people easily move through future immersive, 3D worlds with their virtual goods.