The metaverse is a new frontier for everyone. For businesses, both in and outside of the metaverse, it can be hard to imagine what the immersive virtual world will ultimately look like and how to prepare for it. What will your customers expect? How can businesses gain traction there? What will you need to know to stay ahead?

We use the internet for pretty much everything. We shop in online stores, stay in touch with friends on social media, date, research and take online courses. In short, we use the internet to make everyday life easier and more productive. It’s likely that we’ll end up using the metaverse for similar purposes. A great question all businesses should ask themselves to start is: How can the metaverse generate value for your customers?

Many startups believe that a good metaverse will enhance real-life interactions rather than replace them and that it’s this generation’s responsibility to decide what the space will become. Think of creators using 3D holographic components in their work meetings or going on a hike before class with parents or friends who live in a different city.

However, the virtual reality experience of today is more immersive, and the four ways businesses operating in the metaverse can revolutionize the customer experience are as follows.

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