What’s the strangest metaverse story you’ve heard so far? If it isn’t that someone paid $450,000 to be Snoop Dogg’s neighbor in the metaverse, I want to hear your story.
It’s true; the erstwhile hip-hop star recently dropped it (the virtual space next to his metaverse mansion) like it was hot property—and turns out, he was right. The Doggfather made a cool half-million selling the plot of digital land in his “Snoopverse.”
That’s not a complete outlier, either. Real estate sales in the metaverse topped $500 million last year, and that could double this year, according to MetaMetric Solutions.
This opens up a new (virtual) world of questions. What will people pay to get close to celebrities in the metaverse, let alone their properties?
The metaverse is a space that allows celebrity ambassadorship, concerts, meet-and-greets and other promotional events to happen en masse. The virtual avatars of these individuals get to do all this, at scale, in a safe space and with people all over the world.