Mickey Mouse is poised to venture into the metaverse.
Walt Disney CEO Bob Chapek said the entertainment conglomerate is preparing to make the technological leap into a virtual reality world first imagined by science fiction writers.
It is a popular destination these days, ever since Facebook CEO Mark Zuckerberg announced the future of his company would be devoted to creating a robust, three-dimensional environment where users’ digital avatars would work, hang out and pursue t ..
Other big companies, including game-makers Roblox Corp and Epic Games, and software giant Microsoft Corp, are working on their own metaverses. Disney’s plan was notably devoid of specifics, beyond dropping a buzzword that has animated Silicon Valley.
Chapek told investors Wednesday that entering this new digital frontier is consistent with Disney’s long history of technological innovation, dating back nearly a century to Steamboat Willie, the first cartoon to feature synchronized sound.
“Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling, without boundaries in our own Disney Metaverse,” Chapek said during Disney’s fourth-quarter earnings call.