“At FIAT we are once again the front-runners in offering our customers an innovative and stress-free brand experience. In pure FIAT style, the FIAT Metaverse Store is the first of its kind in the automotive sector. It is a magical experience: an immersive human-driven journey into the world of FIAT. Simple and user-friendly, pursuing the idea of “tech it easy”, and accessible for everyone, thanks to its technology” – stated Olivier Francois, FIAT CEO and Global Stellantis CMO. – “In short, it’s our way of making our customer’s experience tailormade thanks to the interaction with a person and even more simple which is in line with our social mission of meeting people’s current need for a simplified life. For the first time, our customers will be able to explore and purchase the New 500 La Prima by Bocelli from the comfort of their homes thanks to a human assisted, instantaneous, realistic, and stress-free process. This one-of-a-kind experience will be extended to the whole New 500 line-up by the end of 2022. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store; in line with this, starting from Italy, our revolutionary customer journey will be available in other markets.”
FIAT Metaverse Store has been developed in collaboration with Touchcast and Microsoft, who designed the experience for the FIAT Brand. Touchcast’s Metaverse-as-a-Service platform is built on the Microsoft Cloud, and provides customers with access to the metaverse without requiring VR headsets, avatars or specialized hardware. The result is the synthesis of digital and physical into an immersive experience unlike any other.