Gucci and Yuga Labs, the company behind the Bored Ape yacht collection, announced a collaboration on Monday.
“Continuing to Explore the Metaverse, Comes the House with @yugalabs,” Gucci Tweeted Outside. “Belong as a new narrative takes shape as the boundaries blur between the physical and the digital.”
Although there are not many details yet, business of fashion reported that the two companies have signed a multi-year partnership that will include Gucci creating clothing for Yuga Labs’ Metaverse project, The Otherside, and 10KTF, an NFT collection created by Beeple and purchased by Yuga Labs.
“We are excited to unveil this multifaceted partnership with Yuga Labs, a leading and creative developer of Web3 technology,” said Robert Tryfus, Gucci Senior Executive Vice President, Corporate and Brand Strategy and Chief Executive of Gucci Vault & Metaverse Ventures, in a statement. leading.” To bof, “This will give us an active role in the continuing narrative of The Otherside and 10KTF, which manifests itself in many forms.”