Artificial intelligence. Machine learning. Virtual reality. Augmented reality. Mixed reality. ChatGPT. These are just a few of the many new technologies that are confronting marketers and literally all professions today.

The opportunities can be both exciting and overwhelming. The implications are being compared to the advent of the internet—and we all know how dramatically that changed both our personal and professional lives.

In truth, though, these new technologies and the potential of the metaverse—or virtual world—might be even more dramatic.

How prepared are marketers to step into this new reality and leverage its opportunities to meet customer needs while prospecting for new customers? The answer varies, of course, but already a number of practical use cases and best practices are emerging.


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