From the chance to fly in a handbag to wandering in a bespoke luxury mansion, there was plenty on offer at this year’s Metaverse Fashion Week – if only there had been more visitors to appreciate it. For the second year in a row, Metaverse Fashion Week – which ran last week (28-31 March) – was hosted by luxury NFT marketplace UNXD and Decentraland, an immersive platform that offers digital land plots as non-fungible tokens (NFTs) and operates on the Ethereum blockchain. With ‘Future Heritage’ serving as the event’s curatorial theme, brands were encouraged to showcase a connection between innovation and tradition within virtual and interactive experiences. Over 60 major brands – including Gucci, Adidas, Tommy Hilfiger, DKNY and Dolce and Gabbana – were among this year’s participants. Users of Decentraland can traverse its open-world territory and interact with built-in games and community-led experiences using a custom avatar. By taking up areas of the platform’s virtual real estate, popular fashion brands launched immersive experiences to promote new collections and creative campaigns – including built-in games, digital fashion shows and parties, panel talks, integrated video displays and virtual ‘try-on’ opportunities for avatars.


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