The Olive group, which operates Olive Bar & Kitchen and other brands such as Toast & Tonic and The Grammar Room, has forayed in the Metaverse, in collaboration with online celebrity engagement platform Hey Hey Global, a company statement said.

The Olive group will become one of the first few Indian restaurant groups to offer NFTs which will include the groups’ restaurants offering physical and virtual experiences to customers, and engage with them through NFTs and the Metaverse .

Olive group founder and managing director AD Singh said in a statement: “We’re excited to see what our integration into the Metaverse means for customers and for us.” According to the statement, the NFT gallery will collaborate with traditional creators as well as digital web3 creators.


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