Being awarded Best of Show – Agency at MARKETING-INTERACTIVE’s DigiZ Awards 2022 is a shot in the arm for the team. Last year we took our first step into the metaverse, while continuing our great effort in CRM development and online-plus-offline (O+O) campaigns for our clients. The awards show us that what we do are on the right track and people are agreeing on the direction we are heading, this strengthens our dedication in go further.
Metaverse is definitely our go-to place. It is a very broad concept with high scalability that grants us the flexibility to try different things. It could be a simple augmented reality (AR) visualisation to have products built in 3D and exist in the metaverse, just as how IKEA and Apple enable their customers to preview real products sizes using AR; or if there is enough budget (and dedication) to go for the sophisticated, we could develop a sociable virtual space, where audience could interact with the space itself or even with other people, or participate in live events, for example the famous Fortnite in-game concert, or the YSL Beauty Zone campaign we did for the brand. The point is there is no boundary, we believe anything that we could imagine, big or small, is achievable.