“I can’t change the fact that my paintings don’t sell. But the time will come when people will recognize that they are worth more than the value of the paints used in the picture.” – Vincent Van Gogh
In his short but very prolific lifetime Van Gogh created over 2000 works of art, but is said to have sold only one painting for 400 francs ($70). This past November his watercolor Meules de blé (Wheat Stacks), sold at auction at Christie’s for $35.86 million. Despite his posthumous success, when he died at 37, Van Gogh was penniless.
Vincent Van Gogh is one of many artists who did not reap financial benefits from their creations. Yet, imagine if countless artists who died poor had the opportunity to earn future profits from their masterpieces?
Entrepreneur Daniela Ciocca says no need to imagine. “For the first time in history, artists can benefit from the future success of their work,” says the prolific crypto and NFT trader. Ciocca, who spent fifteen years in finance working with multiple hedge funds, left asset-management in 2019 to pursue crypto-trading full-time.
Working in hedge funds she was privy to loads of research. “Also, I’m a research junky, so after reading a piece about Bitcoin in early 2019, I went down a crypto rabbit hole and set out to learn everything I could about it. It felt so counterculture and, at that point, Bitcoin had survived ten years without disappearing into obsolescence,” observes Ciocca. “So it seemed like this revolutionary concept had moved past the experimental phase and found some significant footing. I was immediately hooked.”