The metaverse can be an intimidating term conjuring up visions of some futuristic virtual world, but it’s perhaps best viewed as virtual experiences brought to the internet, something akin to an interactive video game.

There are huge obstacles to creating a larger world that spans individual virtual platforms, so for now it’s perhaps best to view the metaverse as a challenge for businesses to create more virtual, interactive customer experiences.

The metaverse potentially offers small businesses a way to reach new markets and  customers that they wouldn’t be able to reach in the physical world. Small businesses  can create their own virtual spaces and use them to promote their products and services. They can also use avatars (virtual representations of themselves) to interact with potential  customers in a way that is not possible in the physical world.

Training and customer service are other potential applications for the metaverse, areas many companies come up short in now.


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