The UAE is set to witness the next stage in metaverse development, with the Singapore-based Metapolis, which claims to be the world’s first ‘metaverse-as-a-service’ (MaaS) venture – a la SaaS for web2 companies – making an entry with its ambitious plans to handhold businesses from across sectors to the virtual world.

The Metapolis’ MaaS platform will roll out an end-to-end service to rope in all economic sectors in the UAE and the larger GCC region to help them create new business insights and revenue streams, besides expanding their customer and client interactions to the virtual world.

The metaverse is currently largely associated with arts, sportswear, real estate and fashion retail, though more sectors such as healthcare are taking baby steps to make their presence in the fast expanding virtual world.

“If SaaS (software-as-a-service) has emerged as the well-established business model to dominate the web2 space, the coming transition to web3 will undoubtedly see a similar market opportunity for MaaS businesses,” Sandra Helou, co-founder and chief commercial officer at Metapolis, told Arabian Business.

“And we are proud to be first-movers in this domain,” she said.

As part of Metapolis’ aggressive plans in the UAE and the larger region, the US startup announced last week plans to set up its international headquarters in Dubai.


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