The word metaverse has become an increasingly common term over the last year, with big name companies investing millions of dollars into the production and development of this new technology. But what really is the metaverse? And what does it mean for the future of marketing?

The idea of the metaverse has captured the attention of brands, retailers, media companies, marketing agencies, and technology platforms. Pioneering business leaders, investors, and entrepreneurs see new opportunities to stake their claim in an as yet to be defined space that promises to revolutionize the internet and what it means to be online and completely change the way people work, play, learn, and shop.

In the metaverse, the ability of brands to establish and maintain genuine connections is going to be the underlayment for success. Funny as it may sound, authenticity is as important to your followers and buyers in the virtual world as it is in the physical one.


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