It is impossible to look to the future without seeing the metaverse as part of our lives. There are some massive opportunities waiting for those who are willing to adapt and innovate. Perhaps it is too early for most business owners to realize how important the metaverse will be, but I’d like to change that.

Let’s take a look at how some top brands are taking advantage of the power of the metaverse and what we can learn from them. The metaverse is going to lead to huge changes in our lives without a doubt, and the sooner we learn to adapt to it, the better.

I’ve listed the brands in no particular order, as they have all approached the metaverse in their own ways. This should serve as a great starting point to learn more about how you can get started in the metaverse with your own business. Keep in mind that many other brands are also jumping into this, but I wanted to mention some of the biggest brands.


There are very few sports apparel brands that have grown to Nike’s level of popularity and influence. Last year, the brand decided to create its own world on Roblox, one of the most popular virtual world platforms. It’s called Nikeland, and people can create avatars, play games and interact with each other there. It offers a perfect virtual gaming and social world that revolves around the Nike brand.


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