We all know that the tech buzzword of the day is the Metaverse. Of course, there are many views about what the Metaverse is and should be in concept. However, it is really about a virtual world where people can play immersive games, create their own “personal” virtual worlds and eventually even shop and do business within this replication of the real world.
From the late 1990s until around 2003, I had the privilege of overseeing the largest CRM show in the U.S. with a leading CRM consultant, Barton Goldenberg of ISMguide.com.
Barton is known as one of the leading authorities on CRM and has written three books on the subject. His customers include many Fortune 100 companies, where he has helped them craft their comprehensive CRM policies and strategies.
About a year ago, I linked up with Barton to discuss the role I thought devices like VR headsets could play in specific CRM applications such as field service, customer service, and even sales. This conversation led us to a research project that uncovered that VR and MR headsets were already used for these specific purposes. In addition, we were surprised to find that many companies were using these headsets, especially for field service and training. This discovery led us to create a free web resource compiling these examples; we call it Metaverse Resource Center.
The Metaverse Resource Center highlights dozens of case studies of companies utilizing VR-MR and AR technologies. These use cases are in training, manufacturing, sales, marketing, customer service, healthcare, telecom, and publishing. While this site is not comprehensive, it shares over 100 real-world case studies and applications where these technologies are impacting many companies’ current business operations and practices.