Mark Zuckerberg isn’t a great ambassador for the metaverse.

Meta’s CEO kicked off another round of controversy with a screenshot celebrating the launch of Horizon Worlds, the company’s AR/VR metaverse platform, in France and Spain. Shot in the style of a selfie, it shows a poorly detailed rendition of Zuckerberg’s avatar staring past the camera. Crude 3D models of national landmarks sit behind him on a generic green landscape.

“It was a horrific PR move to put out those photos,” says Stu Richards (a.k.a. Meta Mike), partner success lead at GigLabs and Cofounder of Versed.


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