- Kate Spade’s first step into the metaverse will launch Sept. 7 via the comany’s site.
- One handbag will be available exclusively in the brand’s virtual world, report says.
- The brand tapped metaverse advertising service Arlene to help with the project.
New York brand Kate Spade is inviting its customers to shop its autumn 2022 collection in a whole new dimension – the metaverse.
In addition to online shopping, the brand offers an interactive space where clients can shop for new bags while exploring a virtual New York townhome, Vogue Business reports.
The immersive virtual world is set to launch September 7 on Kate Spade’s official site.
The three bags for sale in this virtual experience are the Dottie small bucket bag, Sam Icon mini tote, and Patisserie 3D croissant clutch – the last of which won’t be available anywhere else on the company’s site.