In my last piece, I discussed the three crucial testing pillars organizations will need to focus on to release quality digital experiences in the metaverse. In an environment where the user is at the center of the experience, real people are core to testing those experiences. In May 2022, the world marked the 11th anniversary of Global Accessibility Awareness Day (GAAD), a good reminder and opportunity to dive deeper into what accessibility and inclusivity look like today and why we’ll want to test those user experiences in the metaverse.

Why Accessibility And Inclusive Design Matter

Data from the World Health Organization indicates that 15% of the world’s population lives with a disability. And although cynics may state that building accessible digital experiences is only good for revenue, there are benefits to designing applications for people with disabilities (PwD) beyond financial ones. For example, there are many accessibility features that appeal to other customers, such as voice functionality and closed captions that can help broaden market penetration. Developing and releasing products that are accessible and inclusive to the greatest number of current and future users is also good from a broader business perspective.


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