Interoperability in the metaverse will enable the creation of richly interconnected ecosystems of virtual environments and supporting applications, giving users access to new and deeply engaging means of access. For companies, in particular, there lies the opportunity to achieve unprecedented synergies between the physical and virtual domains.

In their ‘Value Creation in the Metaverse’ report, McKinsey & Co estimate that the value of the metaverse could reach $5 trillion by 2030, with 59% of surveyed consumers excited to transfer their daily activities to the metaverse. These figures go hand in hand; simply put, consumers will find and generate value in a metaverse that can act as a holistic platform for enriching their daily lives.

Nor is this an idea that exists only in the ‘metaverse’ niche. For example, IBM’s notion of The Virtual Enterprise stresses the growth and innovation opportunities in cloud-enabled ecosystems that create confluent acquisition channels between services offered by various companies on an open platform.

Greater interoperability is not a threat to companies trying to build walls around their processes and IP; rather, it will benefit them.

The rise of the internet allowed people to move numerous daily and professional tasks to one portal in web 2.0, but their activities remained diffused across ‘walled gardens’ tightly managed by their respective companies. In turn, the drive for decentralization and personal ownership has given rise to the new era of the internet known as web3.


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