SALT says it has become the first food and drink consultancy to launch on the global food metaverse, OneRare.
It has opened an office and an event space housed within British pub – The SALT Arms – to offer its services to global food businesses in the specialist metaverse.
SALT and OneRare’s teams will work together to deliver a suite of services which has been dubbed the ‘Foodverse’.
The Foodverse offices will be spread across two floors and a rooftop designed for holding virtual meetings and events with options for gamified components using NFTs that combine virtual and real world elements.
The first floor will act as SALT’s office space where one-to-one consultations will be held with clients.
The clients’ avatars can interact virtually throughout the pub, whether at the bar counter ordering drinks or at the individual booths for more private conversations.
The second floor will be an event space which can be customised for clients who plan to host virtual events without having to commit to a full campaign or permanent footprint on the metaverse.