Have you ever momentarily zoned out in a meeting, only to quickly realize that you’ve missed something absolutely critical, and now the discussion is virtually incomprehensible? You could be forgiven for wondering if the entire world has done something similar when it comes to the so-called ‘metaverse.’
The term is currently Silicon Valley’s big buzzword, with a number of firms reportedly appointing a ‘Chief Metaverse Officer’ to their boards, and companies are trying to tie whatever they do to ‘the metaverse.’
You can read TechRadar’s corporate cousin PCGamer, which has documented(opens in new tab) this phenomenon for more. Pretty much anything that was even vaguely related to augmented reality or virtual reality was suddenly branded as part of the metaverse.
So the obvious question to ask is… what actually is the metaverse? It’s an important question as serious companies – not just fly by night start-ups – are taking it seriously. Since Facebook announced its parent company was rebranding as Meta, executives from a wide range of companies, including Microsoft and Disney, have all now talked publicly about how they want in on it.